Thursday, February 13, 2020

Texas admitted to the Union in 1845 Research Paper

Texas admitted to the Union in 1845 - Research Paper Example The path of Texas from early colonization to statehood has always been filled with events important to American history as a whole. The first humans to inhabit the land were Native Americans. Over 30,000 Native American tribes roamed the land1. One tribe, the Caddos, were known for not only being a peaceful tribe, but for their distinctive tattoos and clothing2. It is believed that the very word â€Å"Texas† can be traced back to Native Americans, as the word â€Å"Tejas† is thought to be the Spanish translation for the Caddo word â€Å"friend†3. However, the Native Americans of Texas history were not allowed to live peacefully, as Europe soon came in to colonize their lands. The first country to colonize Texas was Spain. In 1519 Alonzo Alvarez de Pineda made a map of the Texas coastline, allowing Spain to establish its first foothold4. In 1528, Spanish conquistador Alvar Nunez Cabeza de Vaca came to what is now Texas in search of â€Å"cities of gold†5. However, the land was not formally claimed for Spain until 1598, and the first permanent Spanish settlement and mission, Corpus Christi de la Isleta, took another eighty-four years to be formed6. Once this was done, Spain would not be forced away from them until hundreds of years in the future. The main objectives for the Spanish were gold and population growth. No amount of gold was ever found, and many lost their lives while looking for the wealth they believed to be in the area7. In 1682, permanent Spanish missions were established by priests to convert the local Native American population to Christianity8. The belief behind this was that converting the Native American population would strengthen the position of Spain in the New World9. Though the priests tried their best, their actions were hampered by the death rate of Native Americans upon being exposed to European diseases10. This did not deter the Spanish from building

Saturday, February 1, 2020

Marketing Theory and Practice Essay Example | Topics and Well Written Essays - 1000 words

Marketing Theory and Practice - Essay Example Consumers make varied decisions due to the fact that they have different needs and they view issues differently. However, there is a generality in behavior especially when it comes to decision making purchasing. This is the reason that makes it possible to attract the attention of many consumers with a single marketing strategy such as advertisement or attractive packaging and display. However, consumers usually tend to be predisposed towards tangible offers. There are several models that are used by marketers to identify the aspects of decision making process. This essay is a critical analysis of the aspects of the consumer decision making process. It begins with consumers identifying their needs whereby they recognize that there is a gap that requires to be filled in regard to their desires. Need identification can either be gradual or swift which depends on necessity of the commodity in question and the personality of the consumer. At this point, consumers exhibit individual characteristics that are dependent on their standards of living, awareness, feelings and stimulus (Clarke, D.B. 2003). Customers usually focus on past experiences and memories of the utility derived from purchasing particular commodities. They compare the present situation with that in which they will be in possession of the commodity. Socio-economic and cultural factors are also part of the issues that influence need identification. Need identification is usually dependent on the availability of financial resources to acquire goods or services. This means that the need for a particular item in the market may be suppressed by financial difficulties. Cust omers are influenced by social factors whereby they compare the necessity of a certain commodity with another in a family setting. They tend to arrange their purchasing needs in order of importance in to the family (Batra & Kazmi 2004). For example the decision to purchase a computer in the house may be