New York Times Coverage of the Nike+ Advertising Campaign

Abstract This paper evaluates the New York Times coverage of the advertising campaign undertaken by the Nike company in 2007 to generate sale for its Nike+ sensor, used to help runners log and organize their training runs. Nike was one of many companies at the time that switched its focus away from traditional advertising outlets such as magazine advertisements and celebrity endorsed television commercials and instead shifted its attention to the potential of the web to create interactive consumer relationships.Advertising We will write a custom research paper sample on New York Times Coverage of the Nike+ Advertising Campaign specifically for you for only $16.05 $11/page Learn More Nike is well known for large scale advertising campaigns of the 1980s and 1990s that made full use of traditional advertising vehicles such as television. Perhaps the most famous examples are the Michael Jordan commercials from the eighties and the Tiger Woods campaigns of th e nineties. In both campaigns, millions of dollars were spent not only on the celebrities themselves, but on the television networks that ran the commercials. In recent years Nike has changed its advertising focus to the Internet; web based advertising has generated record profits for the company, and has also create a closer, more stable and resilient brand loyalty amongst Nike consumers. The company recognized the ever growing presence of the web as a staple advertising engine. Nike’s target market now spends most of its time on the web and on mobile devices, and the company has adjusted its advertising campaigns and advertising budgets to reflect this shift in consumer interest and attention. This paper analyzes the article The New Advertising Outlet: Your Life, which appeared in the Media and Advertising section of the New York Times on October 14, 2007. At that time the Nike company was at the vanguard of a new breed of advertising campaign that switched its focus away f rom traditional advertising outlets such as magazine advertisements and celebrity endorsed television commercials and instead shifted its attention to the web and local, in-person community based events to market their clothing, shoes and exercise equipment (Story 2007). In 2007 Nike launched a campaign to create an interactive advertising and build relationships with consumers directly through its web site and other electronic based advertising and media channels (Story 2007). This campaign was so successful that Nike entirely transformed its advertising ethos and saved millions on its advertising budget (Story 2007).Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Historically, Nike has spent millions on advertising. The advertising campaign covered in the article was incredibly successful from a cost savings perspective. In 2006 Nike spent just over 30 per cent of the $678 million it ha d earmarked for its United States advertising budget, which would have gone to traditional advertisements on television networks and traditional media outlets such as magazines, newspapers and billboards (Story 2007). By way of comparison, in 1996 the company spent 55 per cent of its United States advertising budget (Story 2007). With a savings of over 20 per cent, the switch to online advertising was a win-win situation for Nike: not only did the campaign generate profit, it saved money (Story 2007). Nike made full use of the Internet as part of its communications and advertising strategy (Story 2007). Nike’s Internet advertising strategy creates a relationship with consumers; the company’s approach is reciprocal, and creates an interactive relationship between consumers, products and the web (Story 2007). On of the examples described in the article is the Nike+, a tiny sensor that runners place in their running shoes that can help them track their training regimen (S tory 2007). At the end of every training session, runners dock their mobile devices into their computers and upload the particulars of their run onto the Nike+ site (Story 2007). In this way, Nike’s Internet advertising strategy provides the conduit for community, all the while boosting sales and creating a long term relationship with consumers via the web. Runners who use Nike+ can make â€Å"friends with other runners around the world who post running routes, meet up in the real world and encourage one another on the site† (Story 2007). According to Story (2007), Nike’s â€Å"famous swoosh is there all along. For Nike, this is advertising† (Story 2007). The company connects directly with consumers online. â€Å"It’s a very different way to connect with consumers, says Trevor Edwards, Nike’s corporate vice president for global brand and category management† (Story 2007). â€Å"People are coming [to the site] on average three times a week. So we’re not having to go to them† (Story 2007). The campaign’s effectiveness surprised even the senior management of Nike. In the summer of 2007 the company recorded over two million visitors to its family of Nike-owned web sites, and in terms of sales, the campaign encouraged tremendous growth. According to Story (2007), the company’s global sales grew â€Å"to more than $16 billion from $10 billion. And executives say the new type of marketing is a part of that trend† (Story 2007). At the time of the article’s writing, the company planned to deploy the Nike+ idea in some of its other product categories, including â€Å"basketball, tennis and soccer† (Story 2007).Advertising We will write a custom research paper sample on New York Times Coverage of the Nike+ Advertising Campaign specifically for you for only $16.05 $11/page Learn More Sales support for the campaign was a combination of the virtual interaction with consumers who used the Nike+, and on the ground in person sales associates who manned Nike’s athletically-inspired sales events, such as the 2006 â€Å"three-on-three soccer matches for youths in 37 countries and its San Francisco marathon for women† (Story 2007). The article also highlighted some of Nike’s other in person and in store services that fell under the auspices of the advertising campaign (Story 2007). An example was the company’s sponsorship of a â€Å"Nike Running Club† that it operated from its flagship New York store (Story 2007). The Nike Running Club helps New York City runners map out their running routes, gather training advice for their runs, and sit in on speaker series and running workshops (Story 2007). The engine behind this shift in advertising focus remains the power of the web to attract and hold consumer attention, which represents â€Å"a fundamental change in Nike’s view of the role of advert ising,† as well as a fundamental shift in consumer behavior (Story 2007) . The article highlights other campaigns that do use celebrity endorsements, however these ads â€Å"are shown only on the Internet† (Story 2007). An example offered by the article is the campaign featuring British soccer star Wayne Rooney in a series of videos, all of which premiered online, as well as the 2005 â€Å"2-minute, 46-second clip of the Brazilian soccer player Ronaldinho† which also premiered online (Story 2007). This video generated more than â€Å"17 million views on YouTube and became so well known that some television networks like Sky Sports and the BBC showed it in their news coverage — free† (Story 2007). According to the Nike executives interviewed for the article, the company’s â€Å"future advertising spending will take the form of services for consumers, like workout advice, online communities and local sports competitions,† with the goal o f the advertising campaign to build brand loyalty first and foremost online (Story 2007). According to Stefan Olander, Nike’s global director for brand connections, Nike wants â€Å"to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting to where they want to go† (Story 2007). The campaign sells Nike expertise as well as its products, and creates a service so â€Å"that the consumer goes, ‘Wow, you really made this easier for me† (Story 2007). References Story, L. (2007, October 14) The new advertising outlet: Your life. The New York Times. Retrieved from www.nytimes.comAdvertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More This research paper on New York Times Coverage of the Nike+ Advertising Campaign was written and submitted by user Jake Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Gram Definition and Examples in Science

Gram Definition and Examples in Science A gram is a unit of mass in the metric system defined as one thousandth (1 x 10-3) of a kilogram. Originally, the gram was defined as a unit equal to the mass of one cubic centimeter of pure water at 4 °C (the temperature at which water has maximum density). The definition was changed when the base units for the International System of Units (SI) were redefined by the 26th General Conference of Weights and Measures. The change went into effect May 20, 2019. The symbol for the gram is the lowercase letter g. Incorrect symbols include gr (the symbol for grains), Gm (the symbol for the gigameter), and gm (easily confused with the symbol for the gram-meter, gâ‹…m). Gram may also be spelled gramme. Key Takeaways: Gram Definition The gram is a unit of mass.One gram is one thousandth the mass of one kilogram. The previous definition of the gram was the absolute weight of a 1-centimeter cube of pure water at 4  °C.The symbol for the gram is g.The gram is a small unit of mass. It is approximately the mass of one small paper clip. Examples of Gram Weight Because a gram is a small unit of weight, its size may be difficult for many people to visualize. Here are common examples of objects that have about one gram of mass: A small paperclipA thumbtackA piece of chewing gumOne US billA pen capOne cubic centimeter (milliliter) of waterA quarter teaspoon of sugar Useful Gram Conversion Factors Grams may be converted into several other units of measurement. Some common conversion factors include: 1 gram (1 g) 5 carats (5 ct)1 gram (1 g) 10-3 kilograms (10-3 kg)1 gram (1 g) 15.43236 grains (gr)1 troy ounce (ozt) 31.1035 g1 gram 8.98755179Ãâ€"1013 joules (J)500 grams 1 Jin (Chinese unit of measurement)1 avoirdupois ounce (oz) 28.3495 grams (g) Uses of the Gram The gram is widely used in science, particular chemistry and physics. Outside of the United States, the gram is used to measure non-liquid cooking ingredients and produce (e.g., flour, sugar, bananas). Relative composition for food nutrition labels is stated per 100 grams of product, even within the United States. History of the Gram In 1795, the French National Convention replaced the gravet with the gramme in the metric system. While the term changed, the definition remained that of the weight of one cubic centimeter of water. The word gramme came from the Latin word gramma which in turn derived from the Greek word grmma. The grmma was a unit used in Late Antiquity (around the 4th century AD) equal to two oboli (Greek coins) or one twenty-fourth part of an ounce. The gram was a fundamental unit of mass in the centimeter-gram-second (CGS) system in the 19th century. The meter-kilogram-second (MKS) system of units was proposed in 1901, but the CGS and MKS systems co-exists throughout the early to mid 20th century. The MKS system became the system of base units in 1960. However, the gram was still defined based on the mass of water. In 2019, the gram was defined based on the kilogram. The kilogram has a mass almost exactly equal to that of one liter of water, but its definition has been refined, too. In 2018, Plancks constant was defined. This allowed definition of the kilogram in terms of the second and the meter. Plancks constant h  is defined to be  6.62607015Ãâ€"10−34  and equal to one kilogram meter squared per second (kgâ‹…m2â‹…s−1). Even so, standard masses for the kilogram still exist and are used as secondary standards for kilogram and gram weights. For all practical purposes, a liter of pure water has a mas s of one kilogram and a milliliter of pure water has the mass of one gram. Sources Materese, Robin (November 16, 2018). Historic Vote Ties Kilogram and Other Units to Natural Constants. NIST.  National Institute of Standards and Technology (October 2011). Butcher, Tina; Cook, Steve; Crown, Linda et al. eds. Appendix C – General Tables of Units of Measurement Specifications, Tolerances, and Other Technical Requirements for Weighing and Measuring Devices. NIST Handbook. 44 (2012 ed.). Washington, D.C.: U.S. Department of Commerce, Technology Administration, National Institute of Standards and Technology. ISSN 0271-4027.

The Rule of Saint Benedict Essay Example | Topics and Well Written Essays - 3000 words

The Rule of Saint Benedict - Essay Example One of the reasons why it was and remains so popular is its objectivity, which makes it much more sustainable than related precepts especially because it allows for a moderate line between the zeal of individual devotion and institutionalism1. The rule was essentially designed to create an environment in which the needs of monks in communities could be provided to foster a deeper understanding into human nature, providing spiritual mentorship, support the monk’s ascetic endeavors and develop spiritual growth. This paper will endeavor to analyze the text by primarily focusing on; the historical context in which the Rule emerged, the factors that drove Saint Benedict to write it, his secondary sources of information and the role the rules played and continue to play in religious and non-religious discourse. For as long as it has existed, the rule has been used by Benedictine monks and to many scholars, saint Benedict is considered to be the originator of western monasticism alth ough historians had suggested that he probably had no outward intention of starting a religious order. Among the many advantages of these rules is that they allow of communities of monks to be autonomous and thus operate without outside influence or direct co-operation. Consequently, communities that apply these rules have enjoyed a variety of benefits from the accruing independence such as the development of close internal bonds and more contemplative lifestyles without outside distraction. While the book is quite explicit on some of it requirements, it is not iron clad and it allows the Abbott to use his discretion when circumstances demand it.2 The lessons, according to Benedict were not meant to dictate but provide a guide of those wishing to spend their lives in holy contemplation especially beginners. Overview The rule has seventy-three chapters and these are divided into edicts about the duties of the abbot, regulation of worshiping God, chastisement and consequences for brea king rules, the core management of the monastery and miscellaneous rules. It prologues with a hortary preface through which Saint Benedict lays down the basic tenets of the religious life and the renunciation of an individual’s will to take up a life of Christ In his summation, the rules will serve as the foundation for the formation of a school in which salvation shall the taught as a science. Through their perseverance in the monastery for the duration of their natural lives, monks will be deemed as qualified to be partakers of the kingdom of Christ Owing to the scope of the rules, it is not possible to summarize it explicitly by the chapter since that would require an entire paper of considerable length. Nevertheless, several of the rules, which have a bearing on the historical context to the text, will be briefly discussed herein. Benedict makes it clear that the rule is only relevant to two classes of monks, those are the Cenobites, Hermits, and it precludes the Gyrovagi and Sarabites who did not follow any specific code and were, in Benedict’s opinion a disgrace to the monastic profession. He emphasizes on the authority of the abbot who all the monks must obey without question and in the selfsame way requires the abbot is an honorable and godly individual. Concerning the personal lives of the monk, the rules demand that they must live frugally and what little they have such as extra clothes should be

The Power and the Glory and The Road Compared Essay

The Power and the Glory and The Road Compared - Essay Example â€Å"Altogether they had shot about five priests —two or three had escaped, the bishop was safely in Mexico City, and one man had conformed to the Governor's law that all priests must marry. He lived now near the river with his house-keeper. That, of course, was the best solution of all, to leave the living witness to the weakness of their faith. It showed the deception they had practised all these years. For if they really believed in heaven or hell, they wouldn't mind a little pain now, in return for what immensities. †¦ The lieutenant, lying on his hard bed, in the damp hot dark, felt no sympathy at all with the weakness of the flesh.† (pg. 16) On this part of the book, the lieutenant is the author's method of showing the great contrast between his typical characters who shows great faith and this character who is against everything that his usual characters believe in. In this passage, the lieutenant scorns what he perceives as the weakness of faith. He believes that the priests should have shown more strength of character by enduring the pains that comes with their faith instead of taking the easy way out and proving how worthless their faith now seems to be. â€Å"He had been walking all day and he was very tired: he found a dry spot and sat down.When the lightning struck he could see the clearing: all around was the gentle noise of the dripping water. It was nearly like peace, but not quite. For peace you needed human company— his aloneness was like a threat of things to come. Suddenly he remembered—for no apparent reason—a day of rain at the American seminary, the glass windows of the library steamed over with the central heating, the tall shelves of sedate books, and a young man—a stranger from Tucson—drawing his initials on the pane with his finger—that was peace. He looked at it from the outside: he couldn't believe that he would ever again get in. He had made his own world, and this was it—the empty broken huts, the storm going by, and fear again—fear because he was not alone after all.† (pg.85) In this passage, the author put the character in a weakened state. When he said that in order to get peace, you need human company, it entails the fears of the author who finds himself seemingly afraid of the things that he will have to face on his own. He longs for the trivial things like writing your name on a window pane with your finger, because in his weakened state, he associates that action with the sense of peace that is beyond his grasp at the moment. When he mentioned that he looked at it from the outside, he was pertaining to the feeling that he can never go back and things will never be the way it used to be. Other excerpts from the book will be as follows: â€Å"An old man who married was grotesque enough, but an old priest ... He stood outside himself and wondered whether he was even fit for hell.† -Jose (The priest who got married) (pg.18) The way the old priest condemns himself for what he has done made it difficult to hate his character in the book. The author, by giving insights to the personal and inner turmoils of the characters made it possible to humanize them, and in more ways than one, aids in sympathizing with the characters. â€Å"It is astonishing the sense of innocence that goes with sin—only the hard and careful man and the saint are free of it...† â€Å"He wanted to say to this man: "Love is not wrong, but love should be happy and open—it is only wrong when it is secret, unhappy ... it can be more unhappy than anything but the loss of God. It is the loss of God. You don't need a penance, my child, you have suffered quite enough,"... -Priest (pg.97) Some passages are quite depressing, not only because of the context in which they were used in the story but because of the truth that

Business Planning and Development Essay Example | Topics and Well Written Essays - 1250 words

Business Planning and Development - Essay Example Horlicks is regarded as one of the leading health food drinks all over the world. Brothers namely James and William Horlick of England were the co-inventor of Horlicks. In the year 1873, James and William had established a business to manufacture their own brand of infant food. After 10 years, both the brothers gained patent for their company as a dried milk. From the year 1887, the company marketed its offerings by the name of â€Å"malted milk†. Malted milk had become very popular at that time because it was mixed up with ice cream. Horlicks contains a massive range of vitamins and minerals. It keeps nervous systems healthy. It gives energy to people. Horlicks was the first launched product that is used to increase the nutrition of infants. Horlicks was used in London as hot protein drink when the Olympic Games were held in the year 1948. At that time, Horlicks was very popular because it provided required energy to the players. Consequently, it is comprehended that since th e era of World War II, Horlicks has been marketed as an energy boosting health drink to facilitate its reach amid a wider section of target audience from infants to sports persons. At present, GlaxoSmithKline is the manufacturer of Horlicks in the regions such as the United Kingdom, India, Bangladesh and South Africa among others (Horlicks, 2011). A PEST Analysis to Discuss the Effect of Recent Events on the Modern Communication Efforts of Horlicks It can be apparently stated that the political, economic, social and technological factors significantly affect the marketing communication activities performed by a company. Any kind of changes in events can cause major strategic changes for a brand to market its product. A brand might require altering its pricing and promotional strategies in keeping with changes in economic condition of a nation. Similarly, in case of Horlicks as well these factors have had a considerable influence. Political Environment Political influence can origina te for a product from diverse sources which in turn can affect a brand’s marketing and operational strategies. In relation to Horlicks, it is determined that political factors such as government polices related to food safety can create a significant impact on it progression (Jordan, 1998). In this regard, it is observed that the advertising standards authority (ASA) in the United Kingdom had in recent times objected the commercial tagline used by Horlicks i.e. â€Å"Taller, Stronger, Sharper†. Horlicks has used this tagline in countries such as India as well to provide a commercial direction to its offerings. In addition, Horlicks has utilised the aspect of exam fear prevailing amid children to create a niche market for it’s a majority of variety of products. However, such an approach is viewed as an attempt to cash in on the target consumers fear, insecurity and anxiety (Shukla, 2012). Thus, governing authority in countries such as the UK have clamped down on this kind of promotional endeavour, which in turn can influence Horlicks’s marketing communication efforts. Economic Environment The UK economy has changed from the year 1970. Since that period, there has been a steady rise in the level of Gross Domestic Product (GDP), which has

Negative Aspects Of Nuclear Power Plants

Negative Aspects Of Nuclear Power Plants There are many different types of power sources across the world that produce electricity in many different ways. There are methods that use the power of nature, such as: hydroelectric power which uses the power of water to spin a turbine, windmills that use the power of the wind to spin a generator, and solar power which uses the heat from the sun. There are also man-made methods such as: power plants that burn coal, generators that burn gasoline, and plants that burn wood to use the heat from the fires to produce electricity. There is also nuclear power, which uses the heat from a radioactive isotope to produce electricity. Nuclear power is formed by energy harnessed from a natural resource. It is produced in power plants or power houses. Nuclear power is efficient, uses fewer natural resources, and adds a minimal amount of pollution to the atmosphere (Wilcox 1996). In the same respects, nuclear power can be very dangerous and produce long term negative effects to the environment. Radioactivity is extremely harmful, not only to the environment, but also to the people who come in contact with it. This has long made it feared by people who live around nuclear power plants and made these power plants a target for terrorists. The are at least two incidents involving nuclear power plants that had gone wrong within recent history. On April 26, 1987, Chernobyl nuclear facilitys number four reactor sustained catastrophic damage when a routine safety test went wrong. An explosion in the number four reactor spewed radioactive material miles into the air creating a radioactive situation 100 times worse than Hiroshima. The immediate death toll was 31, while thousands will have to live with the long term effects of the radioactivity (Chernobyl accident..2011). On March 28, 1979, Three Mile Island nuclear facility experienced an overheat condition in one of their nuclear reactors when operators noticed an increase in water flow to the reactor exceeding normal levels. They attempted to correct the problem, but only succeeded in making it worse. The incident was contained with minor exposure of radioactivity to the environment but not until after the radioactive fuel rods melted through the bottom of their HYPERLINK ../../../../../../../bio/Jennifer-Rosenberg-7900.htmcontainers. During the process some radioactivity escaped into the atmosphere (Three mile..2010). The examples of the disasters above show both the instability and destructive nature of the uranium used in nuclear power plants. Uranium and plutonium, the byproduct of nuclear fission, which is the process used to create nuclear energy, and are extremely unstable if not maintained perfectly in the correct conditions. The instability of these two radioactive elements can lead to both dangerous and destructive outcomes. As witnessed in the Three Mile Island disaster, when uranium is not properly cooled it can reach temperatures high enough to allow it to melt through its container causing the possible release of radioactive material into the environment. The outcome from the accidental release of radioactive material from a nuclear power plant into the environment is far more destructive and long term than the release of other energy producing materials, such as coal, oil, or other fossil fuels. Clean up is also a lot more difficult and hazardous. The effects of the release of radioa ctive material can last several billion years and can forever change the environment where it occurred. The after effects of an accidental release of fossil fuels, such as oil, from a typical power plant is far less dangerous (Diehl 2004). The wildlife repopulates and regrows quicker from the accidental release of fossil fuels than from the accidental release of nuclear energy. This shows how nuclear energy is dangerous to the health of the environment. The mining process of uranium for a nuclear power plant causes the same environmental effects as the mining of coal, on a smaller scale. The mining process also produces lead, a hazardous material known to cause cancer, birth defects, and other human and environmental problems. Uranium, unlike many other sources of energy, such as wind, water, and sun, is a non renewable resource. During mining, to keep ground water from entering the underground mine, uranium contaminated water is often pumped into local rivers and lakes, polluting that water as well. After the mine is shut down, there is a great risk of ground water becoming contaminated. Waste rock which is rock removed from the mines that does not have enough usable material in it is removed from the mine and piled above the surface. This material usually contains higher than normal amounts of radiation. This waste rock is often turned into gravel used for cement and paving roads, spreading radioactive material across large areas (Diehl 2004). This shows how even the mining process is very destructive and dangerous to the environment. While producing fewer greenhouse gases, nuclear power can hardly be considered an efficient, effective, cleaner alternative to the production of electricity. When compared to the amount of energy produced from the burning of fossil fuels, we see that the amount of power from a nuclear power plant is lower than that created from the burning of fossil fuels. It takes far more time and resources for nuclear power to equal the production from other sources such as fossil fuels (Linnerud 2011). In the increase in demand for energy from the nuclear power plants, the green house emissions also rise with the increase in production. This shows the inefficiency of nuclear power and the increase of greenhouse pollution. This proves that the increase of nuclear power in place of fossil fuels does not provide a reduction in climate changing effects during the production of energy (Lloyd 2006). Resources Chernobyl Nuclear Accident [homepage on the Internet]. World Nuclear Association; 2011 Mar..[cited 2011 Mar. 21]. Available from http://www.world-nuclear.org Diehl P. Uranium Mining and Milling Wastes: An Introduction. [homepage on the Internet]. 2004 Aug.15..[cited 2011 Mar. 21]. Available from http://www.wise-uranium.org Linnerud K. The Impact of Climate Change on Nuclear Power Supply, Energy Journal 2011; 32 (1): 149-168. Lloyd B. Nuclear Power and the Greenhouse Effect [homepage on the Internet]. Darwin (NT): Parlamentary Library Service; 2006. [cited 2011 Mar. 21]. Available from http://www.ntl.nt.gov.au. Three Mile Island Accident [homepage on the Internet]. World Nuclear Association; 2011 Mar..[cited 2010 Jan.]. Available from http://www.world-nuclear.org Wilcox C. Powerhouse. Minneapolis (MN): Carolrhoda Books, Inc. 1996. 48p.

Deforestation and Biodiversity Essay -- Exploratory Essays Research Pa

Deforestation, defined by biologist Charles Southwick as "the destruction of forests; may involve clear-cutting or selective logging" (p. 365), is a predominantly human-driven process that is dramatically altering ecosystems worldwide. "Clear-cutting" involves the indiscriminant removal of every single plant and tree species from within a selected area. The other major process of deforestation, "selective logging," focuses removal efforts on only specific, predetermined tree species within a chosen area. The statistics gathered about human deforestation over time are considerable, and they can be somewhat controversial. Depending on the source and the location selected, the magnitude of deforestation varies. Southwick estimates that, approximately 10,000 years ago, 6.2 billion hectares (23.9 million square miles) of forest existed on earth (p. 117). That figure is equivalent to 45.5% of the earth's total land. He further estimates that, by 1990, this amount had declined 30%, with onl y 4.3 billion hectares of forest remaining (p. 117). Southwick also acknowledges other estimates that place the total amount of deforestation between 50% and 75% (p. 117). NASA has similar deforestation statistics that confirm these trends. According to their website, 16.5% of the Brazilian Amazon forests have been destroyed. They also note similar magnitudes of deforestation in Southeast Asia (Cambodia, Indonesia, Laos, Malaysia, Myanmar, Thailand, and Vietnam), despite the significantly smaller total area of forest within these countries. These grim figures are somewhat tempered by the NASA finding that, over the past ten years, the deforestation rate has declined from 6,200 square miles per year to 4,800 square miles per year. Though this trend is n... ...later time. Though it is simply impossible to know what the ultimate effects will be on our long term survival as a species, it is important to bear in mind that, once a species has been eliminated through extinction, it cannot be brought back. So, for the overall health of our rainforests, their biodiversity, and the limitless potential contained therein, it is crucial for us, as humans, to make as honest an effort as possible at their preservation. References Southwick, Charles H. Global Ecology in Human Perspective. Oxford University Press: New York, 1996. Vandermeer, J. & Perfecto, I. Breakfast of Biodiversity. The Institute for Food and Development Policy: Oakland, CA, 1995. Websites NASA http://earthobservatory.nasa.gov/Library/Deforestation/deforestation_3.html National Institute of Health http://ehp.niehs.nih.gov/docs/1997/105-11/focus-abs.html

Heart Functions Essay

1.What do you notice about the sizes of the four chambers? Annotate the measurements you have recorded onto your drawing. The ventricles are much bigger than the atria and the left ventricle is bigger than the right ventricle. Left atrium wall: 0.4cm Left ventricle wall: 1.4 cm Right atrium wall: 0.2 cm Right ventricle wall: 0.6 cm 2.The left ventricle has a much thinker wall than the right ventricle; explain why this is. The left ventricle has a much thicker wall than the right ventricle because the left ventricle has to pump blood to the whole body while the right ventricle only has to pump blood to the lungs. 3.What is the function of the tendinous cords attached to the bicuspid and tricuspid valves? The tendinous cords attached to the bicuspid and tricuspid valves hold the valves in place and prevent them from turning inside out. 4.Explain how blood flow in the heart moves in one direction only and trace the movement of a single red blood cell through the heart. The valves in the heart prevent the back flow of blood on the heart because they close shut whenever the blood starts flowing in the wrong direction. A deoxygenated red blood cell coming from the body would enter the heart from the vena cava into the right atrium. It would then go into the right ventricle through the tricuspid valve. From the right ventricle, it would be pumped to the lungs through the pulmonary artery. The red blood cell would be oxygenated in the lungs and would return to the left atrium through the pulmonary vein. From the pulmonary vein, it would go through the bicuspid valves into the left ventricle and the left ventricle would pump it through the aorta to the rest of the body. 5.What is the function of the coronary arteries? The coronary arteries supply the cardiac muscle with the blood and in turn oxygen they need to contract.

Risk Syndrom in Teens essays

Risk Syndrom in Teens essays Risk Syndrome Found In Overweight Teens There are several issues that need to be dealt with in the world today but overweight teens is something so important that it requires immediate attention. Nearly 1 million U.S. teenagers suffer from a syndrome associated with being overweight that makes them unusually prone to diabetes and premature heart disease later in life(Washington Post 2003), this number frightens me. This article information is as of 2003, but unfortunately the situation has only got worse. When searching for an article in the Washington Post to use for my report, this one struck my eye, or heart. Reason why My generation ( teens ) is mentioned in the title of this article along with the devastating word Overweight. Everyone knows that being overweight is setting you up for heart disease, and heart disease for the early aged is key for a short life. In this article I learned that this metabolic syndrome is becoming more popular among the American population particularly the young who are overweight, Its very , very disturbing. Youre talking about people who havent even become adults yet who are already on the way to cardiovascular disease, (Washington Post 2003) says Michael Weitzman, director of American Academy of Pediatrics Center for Child Health Research. This quote shows exactly how I feel about the issue, especially since its affecting my generation, which ultimately affects me. Another interesting fact that I learned through this article was that, Previous studies found that 22 percent of U.S. adults have metabolic syndrome, but no one had assessed the prevalence of the disorder in teenagers, (Washington Post 2003) showing that the disorder in teenagers was not being watched closely enough earlier, now that the study has been done we need to do something about it and reduce these numbers in teens immediately. The next thing ...

Rights essays

Rights essays The ratio in America between homosexual and heterosexual people has grown emessly since the late 1970s. The ratio used to be 2 out of every 20 people its, now 7 out of every 20 people. Gays in America have been miss treated for along time until they had there own rights pass and put together organizations together to protect each other. For along time gays were not allowed in the military, and if there were accepted they would have to hide there sexuality. One organization named the Alliance that was put together to protect gay rights. This organization is a nation wide, nonpartisan organization formed to promote and secure full civil rights for Lesbians, Gay men and Bisexual and Transgender women and men in the United States. There goal are to strengthen and unite the gay community through participation in Americas political process and to increase awareness about Gay issues amongst the general public, politicians, and the media. In 1995, the sexual orientation civil rights law was by the Rhode Island legislature and signed into law by Gov. Lincoln Almond. This capped an eleven year struggle to pass law. Rhode Island is the ninth state to protect its gay, bisexual and lesbian citizens from discrimination joining Massachusetts, Connecticut, Vermont, New Jersey , Wisconsin, Minnesota, California, and Hawaii. Several advances for gay equally occurred this year across the united states including the passage of hate crimes measure in Hawaii, which now moves to the desk of democrat Ben Cayetano for signing, says the human rights campaign. The Hawaii hate crimes bill capped off a series of successful measures across the nation that have advanced equality for lesbian, gay, bisexual and transgender Americans, said HRC Field Director Seth Kilberm, we are heartened by the positive momentum and applaud the activists in Hawaii for their incredible victory in passing the state hate crimes law. If Cayetona signs the bi ll as expected,...

Integration of Focused Assessments and Review of Systems using QCPR at Research Paper

Integration of Focused Assessments and Review of Systems using QCPR at Trauma Hosiptal - Research Paper Example However, some of the organizations such Trauma hospitals have managed to improve their accuracy in recording patients’ records, delivery of accurate results from their diagnosis and backing-up their patients’ records that are used in any future reference on these patients in case any information regarding the patient is required. Therefore, it is advisable for all medical institutions to develop QCPR system within their organizations in order to enhanced patients’ recording process during medication that requires emergencies. II. Aims of the Study Over the years, medical institutions have faced pressure from their respective government and clients on the need towards the better provision of health care facilities and medications. This requires the organizations to adopt measures that would allow them to introduce a computerized system within their working premises for better service provision. Moreover, the introduction of computerized system would help in the re duction of costs and time consumption that has been experienced before (Mahoney 56). Therefore, the aim of this research paper is to identify various importance of the system using QCPR at Trauma Hospitals in enhancing the medication process especially in recording of patients while dealing with cases that requires emergency attentions. III. ... lped during the analysis of data as they were used to compare some of the information gathered during the research period, for accurate information to be produced. One of the documents that were found helpful while conducting this research is the journal article by Mahoney (92) bearing the title Transforming Health Information Management Through Technology. Through this document, it was easy to note how the implementation of computerized system within healthcare centers needs to be achieved, various importance of systems using QCPR within hospitals and some of the cautions that need to be taken care of in the implementation and use of the QCPR system (Mahoney 59). IV. Methodologies Need for the production of accurate information regarding the research study required that appropriate data collection methods were to be used (Mahoney 60). Therefore, after considering various data collection methods, interviews, use of questionnaires, observations and document analysis were used. Through observation, time taken for hospitals that uses QCPR were taken and compared to the one that have not yet developed computerized system within their organizations. Through the use of interviews, various patients and doctors were interviewed to gather information on the QCPR system as compared to the manual system and some of the challenges faced in the use of QCPR. While in dealing with document analysis, different documents used during the research period were analysis based on the information contain in them in order for synthesized information to be derived. A Diagram showing results of Questionnaire based on the selected Doctors and Patients Fig. 1 V. Data Analysis and Findings After ensuring that all the available data had been collected, all the information gathered was combined for

Special Topics in international Business Assignment

Special Topics in international Business - Assignment Example (Aswathappa, 2006). Trade barriers greatly affect the decisions on international businesses as they impose restrictions on international trade in specific country or economic region. Thus, the company willing to export goods to a foreign market where trade barriers are high may find this business strategy inevitable because of high costs incurred in result of trade barriers (Aswathappa, 2006). Globalisation has created both opportunities and challenges for the international business. Some of the major opportunities are: opportunity to reach global market and to increase significantly revenues, opportunity to reach economies of scales, to reduce manufacturing costs by otsourcing production facilities to other countries, opportunities to gain access to technical expertise and technical know-how, opportunity to reach global resources that are not available or expensive in home country risks (Wild & Wild, 2011). Thus, for example, the UAE-based airline company, the Emirates Group, was founded in 1985. Nowadays, the company provides passenger, postal and cargo carriage services across the world (Wild & Wild, 2011). Globalisation allowed the company to expand significantly the number of destinations up to 100, to achieve economies of scales, to develop additional sources of revenue, etc. However, globalisation poses substantial challenges for international business as well. While the international companies gain access to global markets, they simultaneously face with fierce competition on behalf of both local and international companies. Another significant challenge is associated with the fact that companies need to work in different countries with different cultures. The companies that have no previous experience in international business it might be quite difficult to adjust to the cultural differences. With the development of IT operations the